capsule one debuts as a pop up store & immersive installation, hosted by Melrose Botanical Garden from October 25-27

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vrtue is a highly curated live experience series and online platform, featuring a range of artists and designers, specifically emerging brands, non US labels, and artists of underrepresented backgrounds in the field. featured brands will demonstrate attention to process and development of a unique approach to an individual craft, appreciation of materiality, employment of handmade processes, efforts towards world building, establishing a unique essence, and a link to that which is earthly, bodily, uncanny, ancient yet futuristic, innately human and divine.

vrtue is a fathomed space, tied to its own unique mythos and historical record. through
immediate and tangible experiences, we are given an opportunity to confront the physical
manifestation of its essence. in these moments the prospect of transformation becomes
apparent, a choice is made to engage with that which may realign, uproot, or resolve parts of
self, ideas of reality, framing of life.

vrtue draws focus to the nature of ancient wisdom permeating through natural phenomena,
making its presence known in moments of insight and revelation. those who experience these
instances are forever changed, moving forward with the newfound understanding of the
knowledge that has been asleep within themselves, finally waking up, tapping into this well of
esoteric wisdom and the reality that they are the conduit. vrtue poses the opportunity for those
to congregate around this vault of insight, aligning values accordingly. through acts of devotion,
enacting ritual, converging in an immediate time and place, those with the connection to this
force become believers.